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What is Birch?

Birch is a broadcast router control platform built by Whitebark. It provides a modern, web-based interface for controlling video and audio routers in broadcast and production environments.

Traditional router control systems often rely on proprietary hardware panels and aging software. Birch replaces these with a unified platform that works across router protocols, accessible from any web browser.

Key capabilities:

  • Multi-protocol router control — Connect routers using Videohub, SW-P-08, Ultrix, GVG Native, and other common protocols through a single interface.
  • Real-time routing — Create and monitor routes with instant feedback. Source and destination status updates in real time.
  • Video preview — View live video sources directly in the browser.
  • Cloud connectivity — Access your routing infrastructure from anywhere. Birch connects on-premises appliances to the cloud for remote management.
  • Multi-organization support — Manage multiple facilities or clients from a single account with organization-based isolation.

Birch has two main components:

A device deployed at your facility. The appliance:

  • Connects directly to your routers over the local network
  • Communicates with each router using its native control protocol
  • Handles real-time route execution with minimal latency
  • Provides video preview from local sources

A hosted service that provides:

  • Web-based user interface accessible from any browser
  • Authentication and user management
  • Real-time data synchronization between appliances and the browser
  • Persistent storage of routing configuration